If you’ve ever felt like Amazon’s ad dashboard was built to confuse you on purpose, you’re not alone.
Sellers in 2025 are throwing more money into PPC than ever — and naturally, everyone’s looking for software that can help them run smarter, more profitable campaigns. But with so many tools on the market (and so many that kind of do the same thing), choosing the right Amazon PPC software can feel like a full-time job.
To save you the headache, I’ve rounded up 5 top-tier PPC tools that each do something genuinely useful — and different. I’ll also show you how to figure out which one fits your business best.
1. Helium 10 – For Data-Driven Keyword Domination
Best for: Sellers who want to crush keyword research, manage PPC, and keep tabs on competitors.
Helium 10 is kind of the Swiss Army knife of Amazon tools. Their Adtomic PPC module helps with campaign automation, bid suggestions, and keyword targeting, but the real power is in the data behind it.
You’re not just running ads — you’re running ads with context. What keywords are trending? What’s your competition bidding on? Are you even bidding on the right search terms to begin with?
What it’s great at:
Deep keyword research and ranking tracking
Automation and bid optimisation
Cross-functional insights across SEO, listings, and PPC
2. Perpetua – For Automated Campaign Scaling
Best for: Sellers who want AI to take the wheel (and don’t mind paying for it).
Perpetua is slick. It uses automation and AI to manage your campaigns in real-time, adjusting bids and budgets to keep performance in the sweet spot. You set goals (like maximising sales or hitting a target ACoS), and it figures out the rest.
What it’s great at:
Easy goal-based campaign setup
Cross-platform support (Amazon, Walmart, Instacart, etc.)
Clean, visual dashboards
3. ZonTools - For Custom PPC Tweaks
Best for: Sellers who love control and want automation without losing oversight.
ZonTools gives you loads of customisation for how your campaigns are managed. You can automate by rules (if ACoS is X, then do Y), and it plays well with different ad types — Sponsored Products, Brands, Display, you name it.
What it’s great at:
Hands-on rule-based automation
Managing large accounts or agency portfolios
Competitive pricing for high-volume sellers
4. Sellics – For Holistic Amazon Management
Best for: Sellers who want a full dashboard of Amazon data, not just PPC.
Sellics is part of the Jungle Scout family now, and it’s evolved into more than just an ad tool. Their “Sellics Advertising” platform does a decent job of PPC automation and reporting, but the value is in seeing everything together — reviews, organic ranking, profits, and ads in one place.
What it’s great at:
Good for sellers who want everything in one dashboard
Basic PPC automation with preset rules
Decent analytics for growing brands
5. SellerMetrics – For Real-Time Bulk Management
Best for: Agencies and advanced sellers who need precision and speed.
SellerMetrics leans into bulk operations and real-time syncing. If you’re running dozens (or hundreds) of campaigns and want to make changes at scale — with full transparency — this one’s for you. It’s not trying to be flashy, just fast and powerful.
What it’s great at:
Spreadsheet-style PPC campaign editing
Live syncing with Amazon’s API
Daily keyword tracking with bid suggestions
Now... What About Seller Margins?
Okay, so all the tools above help with setting up, managing, and scaling PPC campaigns. But here’s what none of them really do:
👉 Show you the full financial picture behind your ads.
That’s where Seller Margins fits in — and why it’s not really competing with the tools above, but complementing them.
Let’s say your ACoS looks fine in Perpetua. But what happens after the sale? Are you actually making money when you factor in fees, returns, storage costs, VAT, and other Amazon charges?
SellerMargins gives you true profit visibility, including:
How much profit you’re actually making per product (after ads and fees)
Where your spend is leaking post-click
Which products are profitable with ads… and which ones are pretending
If you’re serious about making PPC work long term, this isn’t just nice to have — it’s essential. Pair Seller Margins with any of the above tools, and you’re suddenly making decisions with all the info, not just the surface-level data.
💡 Check out our dedicated PPC page for more insights into managing your Amazon PPC Advertising like a pro.
Final Thoughts
Running ads without the right PPC software is like driving blindfolded — you’ll spend a lot of fuel, but you’re not guaranteed to get anywhere.
Whether you’re looking to scale your campaigns, cut wasted spend, or just finally figure out what’s actually profitable, there’s a tool out there to help. And when you combine one of these campaign managers with SellerMargins? That’s when things really start to click.
Because clicks are great. But profits? That’s the real win.
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